Because you may be one of our new home sellers, the following list will give you some idea as to the
responsibilities that our professional team can assist with.
1. Educate you through the entire home-selling process
2. Help you understand all of the paperwork
3. Handle any problems which might arise during the entire transaction
4. Properly prepare any forms, contracts and disclosures that are required and see that those items are
legally correct
5. Provide comparable sales data to help assure that you are selling the home at the right price
6. Help you find qualified buyers
7. Help you to understand the complete escrow/closing and title process
8. Guide you with regard to repairs that should be made
9. Show your home in an effective and professional manner
10. Negotiate all facets of the transaction in your best interest
11. Guide you in your selection of competent escrow/closing and title people
12. Oversee the entire closing process
13. See that the completion of the transaction is smooth right through to signing the papers
14. See that all required disclosures are made
15. Suggest which professional inspections should or must be made on the property
16. Help you to spot buyers who are attempting to take advantage of you
17. Advise you as to how homes should be prepared to show and sell
18. Advise you as to when you should seek the advice of an attorney
19. Make sure that the appraisal process is handled properly
20. See that any repairs or requirements are met prior to closing
21. Advise you on any books or publications that you should read before, during and after the transaction
has closed
22. Help you to negotiate the best price available for all costs and fees related to the transaction
23. Advise you as to any contractual changes which might be necessary prior to the closing
24. Help you recover any overages which are paid during the closing process
25. Advise you as to what course of action should be taken if the Buyer refuses to close the transaction
26. Negotiate and deal effectively in your behalf with the Buyer, other agents, escrow/closing, title people
and attorneys
27. See that each and every facet of the selling process is effectively and professionally handled in your
best interest
By providing valuable information on local market conditions, your REALTOR® will help you price your
property realistically and fairly. You will also be informed of changes in the market that may affect the sale of
your property. Buyers learn very quickly what a fair price is, so if your home is not competitive in value with
those they have in the same price range, it simply will sit longer or not sell.
Exposure of your property is key to obtaining a quick sale in today’s market. Your REALTOR® will
aggressively market your home through highly targeted advertising, aiming to reach as many potential
Buyers as possible. By utilizing a variety of marketing tools, including Multiple Listing Services (MLS),
advertisements in trade magazines, Internet and national referral networks, your REALTOR® will ensure
that your home is sold expediently.
Finding the right buyer is the ultimate goal of selling a property. Hence, the real estate professional will
only show your property to serious, qualified Buyers. Your REALTOR® will exclusively manage the time
consuming aspects of selling a home—like fielding constant telephone inquires, setting up appointments
and holding open houses.
A real estate agent can help you get top dollar for your home because negotiating is one of their areas
of expertise. Bargaining for the best terms and price, acting as a mediator to smooth over any potential
conflicts  between you and the Buyer, and drawing up a legally binding contract is what you can expect from
your trained professional.
Not only will your REALTOR® guide you through the complexity of paperwork that ensues during a home
sale, but they will also keep you informed of everything including the inspection period and the escrow
Think of a REALTOR® as the only trained professional who has the ability to sell your property quickly and
cost-effectively. REALTORS® are the proven professionals

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